TOUARGA, born of two worlds

Imagine a delicate bridge, stretched between the vibrant pulse of Paris’s Marais district and the serene breath of the Atlas Mountains. It is there that TOUARGA was born—more than just a skincare brand, but a precious promise. A dream carefully woven with gentleness and grace, imbued with light and an authenticity that touches the heart.

Its name, a whisper from the Amazigh language, means “dream.” A word carrying within it the memory of desert winds, the strength of ancient stones, and the brilliance of endless skies. That dream has guided every one of our creations—the desire for a purer, fairer, more beautiful world for us all.

Our story began quietly, in a small Parisian workshop where an engineer relearned to listen to the secrets of the grandmothers of the Atlas. With love and respect, he revived their ancestral recipes. Each formula is now a sincere tribute to their wisdom, to the generosity of nature, and to the beauty that lies in simplicity.

At the heart of our skincare lies a precious duo: argan oil, that “liquid gold” which nourishes and illuminates, and orange blossom, whose soft fragrance evokes timeless elegance. Together, they form TOUARGA’s sensory signature—a perfect alchemy of nature, tenderness, and sophistication.

But our commitment goes beyond creation. We act with the conviction that beauty is meant to be shared. Starting in 2027, all our products will be handcrafted by a cooperative of Amazigh women from the Atlas Mountains. These women will become the true guardians of our dream—gaining independence, education, and the pride of preserving a craft passed down through generations.

Each soap, balm, and serum tells the story of a profound union between Paris and the Atlas, between the modernity we embrace and the tradition we honor. It is a bridge between our dream and our purpose—a beauty that holds meaning.

By choosing TOUARGA, you become part of this human and heartfelt journey. You help educate the children of the Ourika Valley and support these women as they build their independence and take their future into their own hands.